January 22, 2015

When Should Your Company Rebrand?

If you’re a loyal reader of the Dr. Brand Insights blog, you’ll have heard us say it before – your brand is the totality of how […]
January 9, 2015

What Makes A Good Tagline?

Your company’s tagline can accomplish a number of goals – from clarifying purpose, to stating a guiding principle or belief. No matter the end goal or […]
June 26, 2014

How To Rebrand Without Confusing Customers

It goes without saying that building a quality brand is no overnight process – rather, the result of diligent and strategic action and design. For many […]
June 18, 2014

Must-Haves For A Lead-Generation Website

Having a website incorporated into your overall business marketing and growth strategy is not an ‘additional’ thought process anymore – its an absolute necessity. On top […]
June 17, 2014

How To Plan A New Website – In 7 Hassle-Free Steps

So often, a website redesign project can see like a daunting task – it’s one of the most common concerns we hear from our prospects. However, […]
June 16, 2014

What Makes An Effective Website Homepage?

Odds are, if you’ve taken a look at any of your leading competitors lately, they’ve redesigned their homepages to focus on generating leads? How about your […]
June 4, 2014

What’s There To A Brand? Colour

When it comes to your visual identity, few elements (if any!) match the power of color. Color, when skillfully executed, can help your company stand out, […]
June 3, 2014

What’s There To A Brand? Messaging

How does your brand express itself? Your messaging is what allows your prospects to understand the value your company brings to the table. It articulates your […]
June 2, 2014

What’s There To A Brand? Positioning

At the very heart of your brand is what your company fundamentally stands for – the foundational idea on which your products or services are based. […]
May 30, 2014

What’s There To A Brand? Brand Promise

There’s so much more to your brand than just a catchy name or a logo (although these are both important elements of any company’s brand!) – […]